Digital advertising specialist Needed in Canada By Powerlink Electrical Ltd 

Key Responsibilities:

1. Campaign Strategy and Planning:
   • Develop digital advertising strategies aligned with business goals, target audience, and budget constraints.
   • Conduct market research and competitor analysis to identify opportunities and trends in digital advertising.
2. Ad Creation and Optimization:
   • Create compelling and effective digital ads, including text, image, and video formats, tailored for different platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
   • Optimize ad campaigns continuously by testing different creatives, targeting options, and bidding strategies to improve performance metrics (e.g., CTR, CPC, CPA).
3. Campaign Management:
   • Set up and launch digital advertising campaigns across multiple platforms, ensuring proper targeting, budget allocation, and scheduling.
   • Monitor campaign performance in real-time, analyze key metrics, and adjust strategies to maximize ROI and achieve KPIs.
4. Audience Targeting and Segmentation:
   • Define and refine target audience segments based on demographics, behaviors, and interests using audience targeting tools.
   • Implement retargeting strategies to engage users who have previously interacted with the brand or visited the website.
5. Analytics and Reporting:
   • Generate regular reports on campaign performance, providing insights and recommendations for optimization.
   • Use analytics platforms (e.g., Google Analytics, Facebook Insights) to track conversions, attribution, and ROI of digital advertising efforts.
6. Collaboration and Communication:
   • Coordinate with internal teams (e.g., marketing, creative, sales) and external partners (e.g., agencies, vendors) to align digital advertising strategies with overall marketing initiatives.
   • Communicate campaign results, insights, and recommendations to stakeholders in a clear and actionable manner.

Tasks

• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Conduct public opinion and attitude surveys
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Design market research questionnaires
• Develop portfolio of marketing materials
• Evaluate customer service and store environments
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Deliver presentations at conferences, workshops or symposia
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials

Skills and Qualifications:

• Proven experience as a digital advertising specialist or in a similar role, with expertise in managing paid search, display advertising, and social media advertising campaigns.
• Proficiency in digital advertising platforms (e.g., Google Ads, Facebook Business Manager, LinkedIn Ads) and analytics tools.
• Strong analytical skills and data-driven mindset to interpret campaign performance metrics and optimize strategies.
• Creative mindset with the ability to develop effective ad creatives and messaging that resonate with target audiences.
• Excellent communication skills, both written and verbal, with the ability to collaborate across teams and present findings and recommendations.

Education and Experience:

• Bachelor’s degree in marketing, advertising, business administration, or a related field.
• Certifications in digital marketing and advertising platforms (e.g., Google Ads Certification, Facebook Blueprint Certification) are advantageous.
• Previous experience in digital marketing agencies or in-house marketing teams managing digital advertising campaigns.

Working Conditions:

• Work in an office environment, often with flexible hours to monitor campaign performance and adjust strategies as needed.
• Remote work options may be available, depending on the employer or client’s policies.
• Occasional travel for meetings, conferences, or client visits may be required.